Our Core Values

Professor Xavier
Develop Our People
Professor Xavier represents this core value because of his pursuit to train and teach mutants how to use their powers, whether they are a member of the X-Men or attend the School for Gifted Youngsters.
Captain America
Take care of the customer at
all times
Captain America represents this core value by always doing what he believes is right for greater good. He prefers to use his shield over every other weapon, commonly using it to protect those around him.
Black Widow
Move with Urgency and Purpose
The Black Widow represents this core value because of her ability to quickly process everything going on around her and taking action quickly. She uses her intelligence to get those around her to jump into action.
Wonder Woman
Be open, Honest, and transparent
Wonder Woman grew up with the Amazon and learned to take people at their word and to be very direct and honest. Also Wonder Woman's Lasso of Truth has the ability to pull the truth out of anyone it has physical contact with it.
Dr. Strange
Innovate and
Fail Forward
Dr. Strange was a successful surgeon and after having an accident that damaged his hands, he searched for someone to help him repair them. Instead of staying a surgeon, Strange goes on to reinvent himself as one of the earth's strongest heroes with the help of the Ancient One.
Be Courageous
Batman's only super power is his incredible wealth. Going into battle with villains and other heroes who are indestructible, Batman never hesitates even though he is one of the most fragile heroes out there.

Current Core Value Winners


Develop Our People

Kim has constantly puts aside time to help me learn our product. With in-person training, online training, and follow up emails, she always goes above and beyond to help not only me grow, but everyone in the company. Kim's a rockstar!

Customer Success

Take Care of the Customer at All Times

Upon visiting customers in Texas, I immediately recognized the value the CSM Team adds. The customers were not all assigned to 1 CSM but you would never know because each team member rolled up their sleeves and assisted with our visits.


Move with Purpose and Urgency

Recently, a high revenue client was slowly cancelling their sites. I explained what we needed to Erica and she moved purposefully and urgently to provide the key piece that would allow us to demonstrate to the client that we can be the one stop shop they needed by moving to FRONTSTEPS.


Be Open, Honest, and Transparent

Jeff is the type of manager that does what he says he is going to do and gets it done right the first time, every time, on time. This leadership has extended to his team and is building cohesion among the operations and sales teams daily. Jeff, we are glad you joined the team!


Innovate and Fail Forward

Fernando made it a priority to drive hours in some cases to meet me and team up with me to meet the client. He is always ready to take care of the client and willing to go above and beyond for the client in order to build long lasting trust and confidence.


Be Courageous

Every day Taylor makes really tough calls to customers who left. He does it in such a kind manner. His job is in no way easy, but he handles it with patience, professionalism and the utmost care. He quietly takes one for the team over and over again to ensure we can improve our processes.


Carlsbad Core Values

Kris has exemplified the Core Values in that he has twice provided technical assistance to me going above and beyond the call of duty. He is always professional and knowledgeable. He is one of the examples of what makes a company like FRONTSTEPS unique and special.