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May 15, 2019
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Tiffany Houkom

How FRONTSTEPS Transforms Your Marketing Messaging

FRONTSTEPS improves the lives of property management companies and the residents they serve by automating workflows, reducing manual processes, and offering convenient self-service features. Have you considered including the benefits FRONTSTEPS provides when you’re marketing your services to prospective communities? Here are five ways FRONTSTEPS can change the way you market yourself.

We’re with You, Even When You’re On-the-Go

FRONTSTEPS offers convenient Android and iOS apps. These apps enable residents to make payments, check bulletins, reserve amenities, submit work orders, and more all from their smartphone. Ensure they know they’ll be able to stay connected with the community from anywhere.

Choose an Environmentally Conscious Partner

According to Nielsen, “consumers in markets big and small are increasingly motivated to be more environmentally conscious and are exercising their power and voice through the products and services they buy.” 81% of consumers feel strongly that companies should help improve the environment. FRONTSTEPS is the tool to help you cut down on paper waste, so make sure you’re letting prospects know that you’re dedicated towards making a difference. Inform them that by taking traditionally paper-heavy processes digital, you’re making a significant reduction in paper waste. Bonus points if you can calculate the percentage of paper you’ve saved by switching to FRONTSTEPS!

Make Reservations without Making a Phone Call

Self-service is becoming less of a luxury and more of an expectation, so much so that 70% of customers expect a company’s website to include a self-service application. By 2020, it’s expected that customers will manage 85% of their relationship with a business without interacting with a human. Society’s moving towards text over phone calls, and your residents are no different. Make sure to focus on all the things residents can do online that traditionally would require a phone call (reserve amenities, submit work orders, submit architectural change request, etc.).

Pay Dues and Fees with Ease

With 51% of consumers reporting that paper checks are a pain, digital payments are expected to exceed $5.7 trillion by 2023. This is where you can hit two birds with one stone. Promote the fact that residents can make dues and fees payments with a few taps of their finger (or mouse clicks) and that by doing so, they’ll help save the environment, too! Paper coupon books, checks, and envelopes are not only an outdated form of payment, they’re a significant waste of paper. Let residents know that with FRONTSTEPS, they’ll be able to make digital payments with ease from anywhere.

We Make it Easy to Stay in the Loop

Seven in 10 residents report that a community newsletter, bulletin board, and event notices and reminders were significant features they wanted their HOA to administer. There’s nothing worse than hearing about a fun community event after it’s occurred. Let communities know that you have the toolset to keep all residents in the loop with ease. From mass texting capabilities when emergencies occur to customizable newsletters and a digital bulletin board, FRONTSTEPS makes it easy to keep residents updated no matter which form of communication they prefer.

Searching for new community management software? Make sure you end up with the right solution for your needs by downloading our free shopping checklist!

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