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Webinar Recap: What’s Resident Engagement and Why is it Important?

This week our Resident Engagement Specialist, Taylor Block, hosted a webinar providing an overview on resident engagement and why it should be a focus for every property management company. By investing in community management software, it’s critical for property management companies to take the time to educate residents about the tool and how it will make their lives easier, as well as find ways to encourage them to continue logging in. If that sounds like an overwhelming task, no worries, we’re here to help!

With Taylor’s help, FRONTSTEPS recently launched a free Resident Engagement Program for our customers. In this program, we help train your staff on the tool so everyone is comfortable using key features like accepting reservations, showing residents how to make payments, and sending out invitations. Once your team is trained up, our Marketing Coordinator, Samantha, will work with your company to create custom marketing plans focused on getting your residents to accept their invitations to FRONTSTEPS and to start using the tool. The final step is to help your team create engaging content through bulletins, surveys, and events to give your residents a reason to continue logging in.

Taylor also walks through the importance of providing excellent customer service to your residents. He focuses on how critical it is to consistently collect feedback and provides tips on how our platform can make this process easy to implement.

To learn more about our Resident Engagement Program and how FRONTSTEPS can help your team provide phenomenal customer service, watch the webinar below! If you’re interested in signing up for this program, please send an email to [email protected].

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